Incentives to buy my magazine

I decided my target audience may need some extra incentives to buy my magazine. I therefore came up with the idea of a free CD, and also advertising five free V festival tickets available to be won inside.

Free CD
In my blue coursework book I first annotated a CD cover by Cheryl Cole, to see how the front layout of a CD looked. From this I then began to design my own which would be placed somewhere within my magazine. As the cover artist on the magazine was a singer called 'Rosanna' the free CD was a sample single of her music.

Free Festival Tickets
As festival tickets are often very expensive and hard to obtain, I included on a yellow star in the center of my magazine a 'free five festival ticket' competition. This would first attract attention, then persuade a reader to flick through the magazine to try and find the competition, and may then persuade them to buy it in order to enter the competition. By encouraging readers to look through the magazine, this is increasing the chances of them buying the magazine and seeing things inside that they find interesting.

Marketing my magazine is important. As I know my target audience, I can market my media product to be aimed particularly at them. Other marketing points I will need to consider are:
- The price of the magazine
- What shops will sell my magazine
- The institution that will own my magazine
- If my magazine were to be advertised, where?

When considering where my magazine would be advertised, I decided that to reach my target audience I would advertise it in places that they would see it, for instance:
- Facebook (& Other social networking sites) advertisements
- Music Channel advertisements
- TV adverts on channels such as E4
- A radio advert on channels such as Radio 1/Heart FM

These are things I would consider to make sure that the sales of my magazine increased after it was launched.